Our Story
Born on the mountain. Worn everywhere. This is the story of how Ski Athletic Club came to life—from our own athletic roots to watching our kids discover their mountain tribe.
Athletics have been part of our lives since childhood, eventually shaping our college careers and instilling in us a deep sense of drive, resilience and community. We met through athletics and that shared foundation of a community built on common goals, hard work and grit continues to guide our approach to both our careers and family life.
Now, as parents, we see those same values come alive in our own children. Their joy in discovering new skills, their fearless spirit, the friendships they form and the sense of belonging they build through sports—it all reminds us of how powerful athletic communities can be.
But being part of that community isn't limited to the game or the mountain. It's about carrying the athletic mindset and pride into everyday life. For many kids, that connection is expressed through what they wear—a symbol of identity, inclusion and belonging.
We created Ski Athletic Club to honor that feeling. As an 'on-mountain' lifestyle brand, Ski AC was born to help our kids celebrate the skiing community they love—after the final run, back in town and everywhere in between. Our streetwear reflects the spirit of the slopes and the camaraderie of the ski lifestyle, giving skiers a way to wear their pride and carry that mountain mindset wherever they go.
Our Mission
Empowering the Next Generation
To empower the next generation of skiers to wear their pride, identity, and sense of belonging—on and off the mountain. We build community through sport-inspired streetwear that celebrates skiing beyond the slopes.
Our Vision
Leading Youth Mountain Culture
To become the go-to lifestyle brand for young mountain athletes—blending performance roots with cultural relevance. We aim to lead a new category of youth streetwear inspired by action sports.
Why We Exist
Filling the Post-Slope Void
- The Problem
- Kids who ski have no authentic way to express identity off the mountain. Mainstream ski brands focus on performance gear, not youth lifestyle. Streetwear is key to youth culture, but ski culture hasn't bridged the gap.
- The Solution
- Ski Athletic Club fills the post-slope void with apparel that reflects the energy, identity, and pride of the skiing lifestyle. We're building the bridge between mountain culture and streetwear for the next generation.
Market Opportunity
Why Now?
The perfect storm of growing youth skiing participation, streetwear dominance in Gen Z and Alpha trends, and a white space at the intersection of skiing, youth, and lifestyle.
- $185B global kids apparel market
- (Statista, 2024)
- $12B U.S. snowsports market
- , growing among families
- Youth skiing participation rising
- with family-oriented outdoor activities
- No dominant player
- in the youth ski lifestyle apparel space